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Spot the ‘bull’ to help beat poverty

A life-sized model calf is set to take centre stage in a week-long event to help beat poverty.

Carlisle Christian Aid Group has arranged for Finlay the calf to appear at different venues across the city with people being invited to take a selfie to tweet with the hashtag #spotthecalfcarlisle. The person taking the best picture will win a £25 shopping voucher.

The competition has been arranged as part of the group’s ‘Mooove over, poverty’ campaign which highlights how Christian Aid is helping people in some of the poorest rural areas in the world to own a cow and thereby earn a living.

Doug Scott, secretary of Carlisle Christian Aid, said: “Bearing in mind we live in such a rural area, we thought this campaign would have real resonance with people here.

“Some of our own farming communities are facing tough times but there are also terribly impoverished people across the world who would really benefit from owning just one cow. This gives them the chance to move out of poverty and to have a voice in their local community.”

Each cow costs Christian Aid £150 to buy, with a target of raising £1,500 in Carlisle. People will be able to make donations via the ‘Mooove over, poverty’ Justgiving page or by donating £2 by texting CALF51£2 to 70070.

Finlay has been loaned to the group by local accountancy firm David Allen and Co, which has a small ‘herd’ of fiberglass cattle outside their Dalston offices.

The Rev’d Canon Michael Manley, Canon Missioner at Carlisle Cathedral and Rural Dean of Carlisle, said: “We thought it would be a fun way to connect with people across the city while at the same time highlighting the awful poverty some people are faced with on a daily basis.

“Myself and a couple of willing volunteers will be transporting Finlay around the city during the week, so we would urge everyone to try to spot him, grab a picture and send a donation.

“We’re really grateful to David Allen for the loan of Finlay for his ‘city centre break’ and to all those venues who have agreed to host us.”

Finlay will appear at six venues across the city from next Monday (9 November) onwards, with people being challenged to spot the calf over the week and snap a selfie.

Ten schools in the Carlisle area have also engaged with the ‘Mooove over, poverty’ project. Pupils have been learning about rural poverty and the difference a cow can make, and have also been fundraising. As part of the campaign, a special exhibition of their work will be displayed at Carlisle Central Library from 14 to 27 November.

The climax of the project will also see hundreds of young people gather for a special service in Carlisle Cathedral at 7.30pm on Tuesday 17 November, when the winner of the best Finlay photo will also be announced.

Mr Manley added: “We’d love to see as many people as possible at the service and we can’t wait to see the selfies which will be tweeted too. It would be wonderful to think that by the end of the campaign we could have raised enough money to pay for ten cows which will lead to such improved lives for those in the deepest poverty.”

All donations will go to the Christian Aid Agriculture and Livestock Fund.



Christian Aid is a registered charity whose aim is to bring an end to poverty. Christian Aid works to help people in the greatest poverty irrespective of their religious beliefs.

Visit ‘Mooove over, poverty’ Justgiving page :



For further information please contact Doug Scott on 07971 744976 or Dave Roberts, Diocesan Communications Manager on 07469 153658, 01228 815401 or at


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